Add Barista
The GCC's first verified marketplace connecting skilled baristas with coffee shops.
Investor Pitch Deck — 2026
The Problem
Hiring baristas in the GCC is broken — slow, unverified, and entirely offline.
- Coffee shops rely on WhatsApp groups and word-of-mouth to fill shifts — no structured vetting
- Baristas have no dedicated platform to discover nearby opportunities
- High turnover and no way to verify skills, certifications, or experience
- No location-based discovery exists for the GCC coffee industry
- Shops wait weeks to fill a single position; baristas miss nearby jobs they never see
Our Solution
A location-based, verified marketplace that turns barista hiring into a one-tap flow.
For Coffee Shops
- Proximity map of nearby available baristas, filtered by level & skills
- ID-verified profiles with certifications and experience history
- End-to-end pipeline: discover → connect → interview → hire, in-app
For Baristas
- Discover hiring shops nearby in real time
- Verified Badge that ranks you higher and unlocks premium shops
- Ride-to-interview so transport is never a barrier to taking a job
Market Opportunity
A booming, underserved market with no dedicated player.
$4.2B
Saudi coffee shop market by 2027 (12%+ CAGR)
15,000+
Coffee shops & cafés across the GCC
6
GCC countries in expansion roadmap
- Saudi Arabia ranks among the top coffee-consuming nations globally
- Vision 2030 is accelerating growth across F&B, hospitality, and tourism
- Expanding to UAE, Bahrain, Kuwait, Qatar, and Oman
Traction
Live product, real revenue streams, and a repeatable two-sided loop.
3
Monetized revenue streams already live
50%
Hire-fee cashback driving barista retention
Free
EP promo seeding the first 50 verified baristas
- Payments live via Mada, Apple Pay, STC Pay, and Stripe (Moyasar gateway)
- Verified Badge, connection fees, and hire fees all generating revenue today
- Rush-hour short-notice shifts creating a second, high-frequency revenue loop
Business Model
Multiple recurring revenue streams across both sides of the marketplace.
Transaction Revenue
- Connection Fee: SAR 10 per connection request
- Hire Fee: SAR 50 flat or 10% of monthly salary per successful hire
- Rush-hour commission per accepted short-notice shift
Recurring Revenue
- Barista Verified Badge: 49 SAR / year (ranks higher, premium access)
- Shop subscriptions: Pro (199 SAR/mo) & Chain (499 SAR/mo) plans
- Rider plans for shop ride credits: weekly → yearly tiers
Competitive Advantage
The only barista-focused marketplace in the GCC — no direct competitor.
- Purpose-built for baristas & coffee shops, not a generic job board
- ID-verified profiles with residency validation — trust & security
- Ride-to-interview removes the #1 transport barrier for baristas
- Cashback rewards create a sticky two-sided marketplace
- Partner API enables enterprise-scale hiring for restaurant chains
Growth Roadmap
A phased land-and-expand strategy across the GCC.
2026 — Launch
- Riyadh & Jeddah: 500 baristas, 100 shops
- Expand to Dammam, Mecca, Medina: 2,000 baristas, 400 shops
2027–2028 — Scale
- UAE launch (Dubai & Abu Dhabi), then full GCC coverage
- AI-powered matching, premium subscriptions, native mobile apps
Revenue Projections
Low CAC, high-margin marketplace economics.
SAR 100K
Year 1 revenue (hires + connections)
SAR 450K
Year 2 revenue (5× hires + 4× connections)
SAR 1.2M+
Year 3 revenue with partner API subscriptions
- Year 1: 1,000 hires × SAR 50 + 5,000 connections × SAR 10
- Year 2: 5,000 hires + 20,000 connections scaling across cities
- Year 3: 15,000 hires + recurring partner API & subscription revenue
- Organic, referral-driven growth keeps customer acquisition cost minimal
The Ask
We're raising to scale across the GCC and own the barista hiring category.
Seed
Round to fund GCC expansion & mobile launch
12 mo
Runway to reach profitability in core cities
- Use of funds: 40% market expansion & city launches, 30% product & mobile apps, 30% team & operations
- Milestone: profitable in Riyadh & Jeddah, UAE market entry, 5,000+ verified baristas
Join the Coffee Revolution
Add Barista is building the GCC's largest barista talent network.
Let's brew success together.
Contact us to explore investment and partnership opportunities.